Chapter 11: Building a Customer- centric Organization- Customer Relationship Management
It is important to ensure that you knows who your customer are and how the company can meet the strategic goals since the customer can is one of the factor that determine the success of the company. I learn that the CRM give benefit to the company by:
- provide better customer services
- make call centers more efficient
- cross-sell products more efficeently
- helps sales staff close deals faster
- simplify marketing and sales processes
- discover new customer
- increase customer revenues.
These are the CRM Implementation strategies:
- Clearly Communicate the CRM Strategy:
- Define information and needs and flow
- Build an integrated view of the customer
- implement in iteration
- Scalability for organization growth
Chapter 12:Integrating the Organization from the End to End- Enterprise Resource Planning
The ERP provide a collabration between the departments, enabling people in different business area to communicate. I learn that the heart of an ERP is a central database that collects information from the feeds information into all the ERP system individuals application components.
The integration tools helps to managing the transfomation to an integrated enterprise will be critical to the success of the organization. the Enterprise application integration (EAI) middleware represent a new approach to middleware by packing together commonly used functionilty which reduces the time necessary to develop solution that integrate application from multiple vendors.
Enterprise Resource Planning's Explosive Growth
Reason ERP solution have proven to be such a powerful force:
- ERP is a logical solution to the mess incompatible application that had sprung up in most businesses
- ERP addresses the need for global information sharing and reporting
- ERP is used to avoid the pain and expenses of fixing legacy systems.





